Sunday 8 November 2009

Make Money with an Authority Site

Ok, there are plenty of ways to make money from the Internet as we've already seen, but easily the most satisfying way is to have that money rolling in without you needing to do much work to keep it rolling in. To do that, a lot of things need to happen first. So if you were thinking that maybe here is the holy grail of making money by doing very little, forget it. This takes a ton of work to set up and then once it is producing cash, you need to maintain it, although only lightly.

If you haven't already got one, or several, then start building an authority site.

If you don't know what an authority site is, then its pretty simple. Its a site that is an authority on its main topic. It will contain a lot of original content in the form of articles that describe the topic and offer help, advice, information and knowledge on that topic. Like I said, it takes a lot of work to build up one of these because you are going to have to do a lot of research to make sure you know exactly what you're writing about and what you write about is going to have to be original. It doesn't have to be totally perfect but it does have to be totally relevant.

Writing takes time so you could outsource if you can afford to do so, but be aware that the quality of what you will get back can vary enormously from barely readable garbage to almost perfect. Price is a reasonable indicator of quality, but not always and some element of luck comes into the equation too. Otherwise, get writing!

You will also have to build links to the authority site so that it will gain authority in the eyes of the search engines, for which Google is going to be your biggest challenge to convince what you have there is a site they will be proud to show off at the top of their index. Oh yes, you are going to work with Google and do what they want you to do in terms of quality and relevance to your targeted keywords. Building links cannot be rushed, so its a fairly long, drawn out process and you should not expect to see any kind of authority status being granted to your site for at least 6 to 9 months or longer, depending upon the competitiveness of the niche you are targeting.

Still with me? Good.

So how do you go about obtaining these links? You may well ask and I'll tell you how to do it in a legitimate fashion that shouldn't get you sandboxed along the way. Slow, steady and natural are the words that you need to become acquainted with here.

Slow, in that to begin with you are only going to get a few links per week and gradually build up the quantity over time so that it looks like you are getting them naturally.

Steady, in that you will not get those links in fits and starts with bursts of a lot of links here and there. This is unnatural and will raise flags.

Natural, in that it must look like you are being given links by other site owners because they like the content on your site and wish to link to it because it may help their readers gather additional information. That's how it works in the real world and that's how it has to look if you want to avoid looking like you are getting those links all by yourself!

Sound impossible?

It's not and its easier than you may think. Links that are contained in blog posts or articles that are correctly keyword anchored are your best links and if you can't get other site owners to link to you, then you can approach them and offer to write an article for them free of charge that they can post on their site. For that you will require a single anchored link back to your site within the body of the article and often they will agree to it as long as your article is well written and adds to their site in some way.

Also, you can write articles and publish them on EzineArticles.com again with a link (or two) to your site in the resource box. Similarly you can publish articles on other article directory sites, but be aware the link you get back will be of poor quality.

You can create Hub Pages and Infobarrel articles which can contain a link to your site. You can create a free blogger blog and a wordpress blog and blogs on other platforms and write in them, providing links to your site.

To keep those links looking natural, you should not use exactly the same keyword anchor in all the links. Do maybe a third of the anchors as your main keyword while the rest should be combinations of long tail keywords related to your main keyword. Also, some of those links should point not to your homepage, but to article pages within your site. The idea is to obtain as many varied keyword anchored links to many pages within your site as possible over time.

This will make the site grow slowly, steadily and naturally into that authority site you wish to own. Once you have gotten that authority, you will rank well in the search engine indexes and attract a lot of traffic for a whole host of related keywords. This traffic you can monetize either with Adsense or affiliate products, whatever works best for your niche.

And that, my friend, is how you make money with an authority site. Get more information from this site: http://makeblogmoney.com which deals with making money from a large site perspective.

Terry,
How To Make Money Online