However, that doesn't stop many website owners going right ahead and trying to obtain those precious rank-boosting links any way they can. Fortunately, the old days of simply blasting your site with a guzillion links from all around to rank are long behind us and that practice simply doesn't work any more.
If the truth be known, that practice can actually harm your website's ranking status in degrees ranging from a small but noticeable drop in SERP position to an outright de-indexing.
But like I said, the risks are taken in the stride of many site owners and SEO companies. To be successful takes more thought, stealth and some ninja tactics that the rank and file are not using.
Guest Posts
There is a lot of talk about the ineffectiveness of "PBNS" these days, so many site owners are turning to what they believe is the acceptable practice of "guest posting" on related blogs to attain their precious links. In reality, while it might appear to be acceptable, it's still a way of artificially obtaining backlinks because the owner of the guest-post blog is not giving you a link because they find your site or an article on there of value to their own readers.
They're giving it because you provided them with some free content!
Link Buying
Believe it or not, despite the fact that it is patently against Google's TOS, there are people that still blatantly buy links from other site owners. While some get caught, plenty more don't and so feel justified in taking the risk.
The benefits of "getting away with it" are better ranking and that, in turn often translates to more traffic, more sales and more money in the bank. It's not just outright offering a website owner a stack of cash for a link, some link buying is done in a way that is meant to look more natural.
Some link sellers own of have access to a network of blogs to place links for a fee and they do it by publishing relevant articles on their blogs with contextual links that would pass all but the closest scrutiny.
Here is a video that highlights one such way you can get backlinks to your site for a modest fee. I stress that doing so could get your site into trouble with the search engines, so proceed with this information at your own risk:
